With audiobooks, the voice of the storyteller is making a comeback.
June 26, 2013
Storytelling began long ago with the voice.
Words spoken, not read.
Words passed on, not stuck back in a bookshelf.
Since long before the book of Genesis took form and shape, men and women would sit in the shank of the day and trade yarns about their lives, their children, and even recall ancient fables and fairy tales that had been handed down for generations.
Storytelling was communication.
It still is.
But then somebody got the wise idea to start writing stories in hieroglyphics or petroglyphs or pictographs on the walls of caves or the interiors of pyramids.
These were mostly short stories.
Illustrated short stories.
And finally some inventor came up with the idea of creating words and writing longer works on papyrus and finally paper. These were the epics. In those days, anything written over ten pages was an epic.
Storytelling with the voice never died away.
But its importance as an art form certainly faded with the passing of time.
I have always heard that history repeats itself.
Well hang on.
Here it comes again.
Paper books will always be with us.
The trend toward eBooks will only become stronger and more powerful as the years go by.
But maybe – just maybe – audiobooks are poised to make a mad run for the top.
It does make sense.
The population is aging, and Baby Boomers had just as soon hear a good story as read one, especially in the car on long trips, and society is becoming more mobile than ever before.
Drive to work in the morning?
Sit for an hour on a crowded freeway?
Need to calm your nerves?
Listen to a good book.
See all of those iPods plugged in ears?
Millions may be waiting to hear a good story, and iPods are a sight that’s becoming more familiar every day.
Authors are missing a serious bet if they don’t take a long, hard look at working with ACX to convert their novels to audiobooks.
ACX can even guide you through the production. If your book is accepted, you work directly with a professional narrator and producer who are part of the ACX stable, splitting the royalties. You serve as writer and director, remaining in charge of auditioning narrators, choosing the one who’s best for your work, and then negotiating the financial split.
Or you can create and set up a home studio and narrate your own books. After all, there is a certain mystique about listening to an author read his or her own words.
Ether way, ACX audiobooks are distributed through such industry leaders as Audible, Amazon.com, and iTunes. And, depending on sales and the program you choose, authors receive royalties that can escalate monthly to as much as ninety percent.
That’s a lot of lost money lying around and waiting to be found.
So, go ahead. Make way for the audiobook.
Storytelling is alive as well, and, after all these years, the voice of the storyteller is making a comeback.