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Is social media the great lie?

A Twitter page is displayed on a laptop computer in Los Angeles

DOES ANYONE read anymore?

Oh, sure, I know people read books.

I have just returned on an overseas flight, and the airports and airplanes alike were blanketed with Kindles, Nooks, iPads, and any device that would place the words of a novel in front of eyes both glassy and glazed from jet lag or an extra helping of Bloody Mary stew.

But what else do they read?

What else do you read?

Have I simply been shooting in the dark, trying to hit a target that doesn’t exist?

We write books.

But we spend more time on social media.

You need to promote.

That’s what we’re told.

You need to market.

That’s the command of the day.

You need to build a platform.

That was gospel long before digital publishing ever launched the eBook revolution.

So I have done what I was told.

I blog.

I have produced a blog and sometimes two every day on Caleb and Linda Pirtle, without fail, for the past thirty-three months.

That’s right at 990 blogs.

But has anyone read them?

Or am I spitting into the wind?

I tweet.

I have built a Twitter following of almost 13,000.

I am a member of several groups on Triberr, and together, according to statistics, we have the potential to reach millions every day.

But do those millions ever read them?

I don’t simply tweet about my own life and my own books.

Ninety percent of my tweets are showcasing blogs and books and serial chapters we are running for other authors on Caleb and Linda Pirtle.

I’m told paying it forward works.

I’m not so sure anymore.

Does anyone ever read what I tweet?

Does anyone even care?

I religiously work Facebook every day – my personal Facebook as well as Caleb and Linda Pirtle Facebook – and reach hundreds of friends and family members and other authors.

Across the channels of the Facebook kingdom, I spread the good words about authors and books and blogs.

I boost those posts with actual hard cash dollars.

This month, my boosted Facebook posts have reached almost forty thousand souls.

But did anyone read the posts?

The crunch for words and time never ends: LinkedIn, Google Plus, StumbleUpon.

But what does it matter if no one reads what is written.

Social media has become an endless stream of words and pictures that roll past on a fast loop moving so quickly you can never really connect with them.

Blink.

And they’re gone.

Look away a moment.

And they’re lost forever.

So why do we do it?

I thought I knew.

I don’t anymore.

I am beginning to believe what I have always feared.

Social media doesn’t promote.

Social media doesn’t market.

Social media doesn’t sell.

Social media is a lie.

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