Inside the Marketing Mind of Gisela Hausmann
February 21, 2017
My goal is to write books that allow readers to find answers to their problems (writing better emails, finding reviewers, etc.)
Gisela Hausmann’s motto comes from the words of Napoleon Hill: “Don’t wait. The time will never be just right.” She is an email evangelist, a PR coach, a communication expert and a life skills artist.
Born to be an adventurer, she also co-piloted single-engine planes, produced movies, and worked in the industries of education, construction, and international transportation. Gisela’s friends and fans know her as a woman who goes out to seek the unusual and rare adventure.
A unique mixture of wild risk-taker and careful planner, Gisela globe-trotted almost 100,000 kilometers on three continents, including to the locations of her favorite books: Doctor Zhivago’s Russia, Heinrich Harrer’s Tibet, and Genghis Khan’s Mongolia.
She is also the winner of the
2016 Sparky Award “Best Subject Line”
2016 Honorary Mention Readers Favorite Awards
2016 International Book Awards Finalist
2016 National Indie Excellence Awards Finalist
2015 Kindle Book Awards Finalist
2014 Gold Readers’ Favorite Award
2013 Bronze eLit Awards
Gisela Hausmann graduated with a master’s degree in Film & Mass Media from the University of Vienna. She now lives in Greenville, South Carolina.
Today I am interviewing Gisela Hausmann. One reviewer wrote about her book on how to get book reviews: This book is set out in a logical, almost mathematical manner, with each step to be taken clearly described. There are examples of good and bad approaches to show exactly what she means and explanations given as to why some approaches are more effective than others. As a top Amazon reviewer Gisela knows what she is talking about, and we as authors are privileged to get such useful advice so cheaply and so well presented. This book is a must buy for every indie author about to begin the daunting task of self promotion.
Question: Tell me about your newest book and what was the inspiration behind your writing it?
Gisela: A year after penning NAKED TRUTHS About Getting Book Reviews I decided to come out with NAKED TRITHS About Getting Product Reviews on Amazon.com: 7 Insider Tips how to Boost Sales.
Though most authors are very familiar how to use reviews to attract attention for their books, strangely enough manufacturers are not using all opportunities. I also came out with a German edition of the same book, which got featured in the three major Austrian business publications.
Question: Why and when did you decide to become a writer?
Gisela: As a former teacher, who also grew up in a teacher’s family, writing nonfiction books was a logical consequence. I like helping others, it’s really positive work on all levels.
Question: What book has been the greatest influence on you and your writing and why?
Gisela: find Seth Godin’s work extremely interesting. Today, it’s important to look toward the future because it’ll arrive five minutes later. Ha! Not really five minutes later but you know what I am trying to say. Whatever one’s marketing system of today, it’ll be obsolete sometime soon.
Question: Where do you find ideas for your books?
Gisela: I look at problems, mainly communication problems. For instance, in the past I had analyzed 100,000+ emails for effectiveness and personal appeal. So, it was logical to write a book about these techniques.
The funny thing was, when I wrote the book, I did not realize that relatively quickly almost everybody would own a smartphone, and that email would become the most important way of communicating in the business arena.
Question: How would you describe your writing style?
Gisela: No-nonsense, no-fluff. I focus on presenting my material as logical and concise as possible. My goal is to write books that allow readers to find answers to their problems (writing better emails, finding reviewers, etc.), read my book in under two hours, and then know what to do and be able to get to work right away. Most of us don’t have time to read 300 page books.
Question: What do you consider the most difficult part of writing a book?
Gisela: For myself, the most difficult part is keeping my books concise. Every nonfiction author needs to be aware that today people are used to reading blogs; consequently, people are used to this format. However, a book needs to address its topic in a much more complete way. I believe that the answer to this dilemma is: Concise books. To help with these issues, I also use lots of graphics to illustrate individual action steps.
Question: What are your current projects?
Gisela: I am working on a system to get self-published books in public libraries. I already recorded some successes, but I am still working on creating a “functional system.” It’s challenging and interesting.
Thank you for inviting me. It’s always a pleasure to be a guest on your blog platform.
Please click HERE to read more about NAKED TRUTHS About Getting Book Reviews.