Hot Ideas for Marketing Your New eBook.

If you write a book, you need to know how to best market it. Photograph: Austin Public Library
If you write a book, you need to know how to best market it. Photograph: Austin Public Library

YOU’VE FINALLY FINISHED that new eBook you’ve been working so hard on. Now comes the challenge: marketing it. With a solid marketing strategy in place, you can help your eBook find its right audience – the people who will love it as much as you do. Of course, if they never have the chance to find out about your book, no one wins.

Here are a few tips for marketing your new eBook effectively.

Your Ideal Reader

The first order of business in marketing a book is figuring out who your ideal reader is. No book is meant to appeal to everyone, so all of your marketing should be directed toward that one perfect reader who will either benefit or be entertained the most by what you have to say.

You want to narrow in as closely as you can on your reader – define them and develop a robust profile on them. A few questions you should ask yourself about your reader:

  • How old are they?
  • What is their education?
  • Are they male or female?
  • What is their ethnicity?
  • What are their interests?
  • What are their values?

You want to get to know your target consumer very well in order to identify where to find them. If your ideal reader hangs out on survivalist blogs and forums while shunning most social media, it would be a waste of your marketing time and dollars to reach out on Instagram.

Your eBook itself

With the ease of self-publishing, many people are taking advantage of the opportunity to get their books out there. Your book won’t be the only one competing for attention in the marketplace. You owe it to yourself and your potential readers to make it the very best book in every way that you can.

Once you’ve ensured that you’ve written the most professional book you can, you should make sure it gets seen by an editor and a few beta readers. They will help you hone your eBook to a level that you can be proud of.

After that, one of the most important things you can do to market your book is to secure the most professional looking cover that you can. Many readers are turned off by amateurish homemade covers that scream unprofessional. There are plenty of great places on the internet where you can find professional quality covers.

Your book ‘blurb’

Next to a great cover, the best thing you can do for your eBook is to write some exceptional promotional copy that draws readers in. After readers are attracted to your cover and click on the link to your product page, they will read the description of your book to help them make a purchasing decision.

Too many writers don’t feel comfortable writing promotional copy, so they neglect this one aspect. Some even leave the description blank or nearly blank. Don’t do that. If you have to, you can find talented writers online who can craft an amazing book blurb for you at a reasonable price.

Your keywords

Keep in mind how people find eBooks online through all the major avenues: since they can’t pick your book up off a shelf and thumb through it, they will often arrive at your book through a search. That is why you need to research the best keywords for your book.

The categories you choose to place your eBook into will also impact how people find you. If it is appropriate, you should try to find a category where your book has a good chance of gaining traction. Some categories are too broad and crowded.

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Kelly Smith is an experienced writer working at CourseFinder. She combines her interest in new technologies and marketing with her love for writing.

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