"Unusual take on a topic that is taken for granted. The author's voice enhances the message-highly recommended audiobook-perhaps my best book of the year!" — Audible Reviewer
"Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that"
