Book Bub revisited

By now most Indie authors have heard about Book Bub, a site with a huge email list that sends out targeted emails about book discounts once a day to its subscribers.  I first had my novel Last One Chosen on Book Bub in January 2013.  I had it back for a return visit on July 11th.

The results the second time around differed somewhat from the first run, but both experiences are the stuff dreams are made of for Indie authors.

Writers tend to celebrate their failures because we are so used to them.  So I am going out on a limb here to report a good result, but I figure that I can get a hall pass so long as I only engage in this sort of behavior twice a year.

Last One Chosen, July 11, 2013
Last One Chosen, July 11, 2013

Okay, so number two on the legal thriller bestseller list on the Kindle store.

Let’s pause for a minute and think about that.

Last One Chosen has had a few good runs in the last year and a half or so, but most of the time it hasn’t occupied this rarefied atmosphere on the top of the list.

And here in one day it moves almost to the head of the class.

It is only because of a promotion that worked.

One more screenshot.

Last One Chosen on bestseller list
Last One Chosen on bestseller list

When a book sells a lot of copies in a hurry, Amazon does the author a favor.  Its algorithms kick in and display the book here and there where the author least expects.

Take a look at the far right corner of the screenshot and you will see that my little book crept onto the front page of the bestseller list.

You gotta love that.

I said the results this time were a little different than before.  What I saw were sales on Barnes&Noble in a little higher percentage to total sales than they were last time.

I don’t know how to explain that.  But I’m down with it.

The down side to this for Indie authors is that it is getting harder and harder to land a spot on Book Bub.  I think I slipped in the side door this time after several unsuccessful attempts to list a book.

But the trend of sites that blast books to a list of subscribed readers is here to stay, at least until someone figures out the next generation of promotional opportunities.

The more things change the more they stay the same.
















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