An updated report on my latest BookBub experience
February 3, 2014
One of the things that characterizes the Indie writing gig is authors’ willingness to share their experiences, good and bad. I really appreciate that characteristic of the Indie writing club and have learned a lot analyzing the information other authors have seen fit to share. It is from that perspective that I share these results with you.
As I write this it is mid-morning on Sunday, February 2. Under the agreement with BookBub, I am to continue the special pricing of Last One Chosen on Kindle, Nook and Kobo until at least midnight this evening. So the results I am about to provide will change some moving forward.
This was my third time to have a book on BB. The first two times I had a $1.99 slot and ran it in the thriller genre. This time I had a 99 cent slot in thrillers. That placement cost $360.
Since Friday, January 31, 2014, when the placement on BB went live I have seen a total across all retailers of 2,950 sales. That number includes all my titles, not just Last One Chosen. I say this because Last One Chosen is the first book in a trilogy, and the other books in the series have also picked up some sales.
Those sales carried with them several benefits. Chief among these is that as my rankings increased, I fell heir to internal marketing efforts on Amazon and B&N. For instance, Last One Chosen rose as high as number 5 in the entire Nook Book store. When that happened, the book appeared on the bestseller carousel on the Nook home page, a location reserved for only the top twelve books in the store.
Likewise, Amazon had the book in its “Movers and Shakers” category and several other featured listings. It rose to number 2 in legal thrillers, for instance.
I have also seen a surge in sales in the audiobook version of the book. I believe in large part that surge is attributable to the fact that Last One Chosen is a part of Whispersync for Voice, an Amazon program that provides a discounted copy of the audiobook when readers buy the eBook first then purchase the audiobook. The sales numbers above do not include audiobook sales because sales reporting through Audiobook Creation Exchange (“ACX”) lags a few days behind reporting on eBook sales from the other sites. I will provide additional information about audiobook numbers when I have a more complete picture in a few days.
So, the good news is that I received a nice sales bump from the BB promotion and will continue to reap benefits from it for a while.
The bad news, however, is that I will not be able to run Last One Chosen on BB until six months from now. Even then there is no guarantee that BB will give me a placement for it.
I welcome your comments and would love to hear about the experience of other authors on BookBub.